For the pack shot I chose green and yellow for the font colours, again to mimic the colours of the pastilles packaging. I highlighted the word 'you' in yellow to make it sound like the advert is talking directly to whoever is watching, and also to look like a bit of a challenge. Children tend to rise to challenges easily because they like to prove themselves, so I thought it could act as an incentive to get them to join in the chewing frenzy.
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