For this project I will be following a live brief from the YCN Student Awards site for Feel Good Drinks. You can find the brief here. Since the logo features a stick man sitting in some sort of meditating position, I was thinking it might be nice to incorporate him into the animation somehow... After all, if the brand already has a iconic character, why come up with a new one? The idea of the brief is to make Feel Good drinks more well known and spread the word, so I think using the logo character would be an effective way of doing that since people are more likely to relate him to the Feel Good Drinks labels than a character that has no link to the product at all.
No comments:
Post a Comment