Initial thought process while trying to come up with a suitable idea. I wanted to keep the feel of everything very fun, playful, and somewhat cheeky to blend with the 'Feel Good' brand, so I toyed around with ideas involving games and simple things children find facinating like bubbles and balloons. I also tried to tie in the concept of natural fruit flavours and no artifical colours or ingredients, making the real fruit the 'good guys' and the artificial flavours the 'bad guys' so to speak.
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